Saving Musicians Time, Money, & Energy.
Musicpreneur 101
We are musicians on a mission.
Creating success with less stress.
The music industry is complex – but it doesn’t have to be confusing. Get clear, straightforward guidance to level up your career confidently.
Why does Musicpreneur 101 exist? Because I wish I found something like this...
Music is a powerful force, and we want more artists empowered to share theirs. When artists are held back by financial challenges or lack of industry knowledge, the world misses out. Our mission is to eliminate these obstacles so your talent can reach the people who need to hear it.
You deserve more than a dream – you deserve a roadmap. Turning passion into profit can feel overwhelming, especially when you’re on a budget. This program is designed to give you real guidance, real answers, and real strategies to build a foundation that lasts, without wasting time or money.
We’re committed to seeing a new wave of artists succeed. The industry is changing, and we need voices like yours to shape its future. We’re pouring everything we know into this program because we believe you’re worth the investment, and we’re excited to be part of your journey to lasting success.
The silver lining between all three points is personalized growth and community-driven support, empowering you to navigate the music business with clarity, confidence, and consistency. Each service—whether it’s direct coaching, an ever-evolving course, or a strong network of peers—works together to provide you with the resources, insights, and real-world guidance needed to grow your music career strategically.
What’s most valuable here is that you’re never alone on this journey. With expert advice during hot seat coaching, the up-to-date Musicpreneur 101 course to keep you informed, and a community of musicians who share your drive, you’re equipped to take bold steps toward your goals without the guesswork or overwhelm.
Music Biz Hot Seat Coaching
Hot seat coaching is a fast-paced method where one person presents a challenge, and the coach or group offers quick, focused feedback and solutions. It’s designed for rapid insights and actionable advice. Online every 1st & 3rd week of the month.
Musicpreneur 101
A video course you can go through at your own pace. Expect 1 new module each month.
Topics Include
Music Biz Efficiency Tools
Marketing
Branding
Booking Gigs
Royalties
Publishing
Songwriting
Topics Include
Networking
Mindset
Financial Management
Collaborations
Performance Tips
& whatever else you
wanna discuss
Do You Want Our Help With Your Music Business?
Pros:
Pro-level Knowledge
Get the insider scoop on the music industry so you can finally stop Googling “how to make it as a musician” at 3 a.m.
Real Talk, Real Advice
Twice-a-month hot seat coaching means personalized advice that’s actually about your struggles, not some vague “just believe in yourself” pep talk.
Forever Learning, Minus the Student Debt
With monthly updates to Musicpreneur 101, you’re always in the know—without taking out a loan to fund it.
Musician BFFs
A private Facebook group means you’ve got a community of people who actually get it when you say, “I’m on a budget, but I need 1000 new followers yesterday.”
All the Awkward Questions Answered
Not sure what a ‘publishing split’ is or too embarrassed to ask how royalties work? Ask away! No judgment, just solutions.
Cons:
More Accountability
You’ll have people holding you accountable, which means you might actually have to do the work instead of just talking about “someday.”
New Vocabulary
You’ll start saying things like “content strategy” and “revenue streams” at parties, and your non-musician friends might slowly start avoiding you.
Can’t Use “I Don’t Know How” as an Excuse Anymore
With all the tools, answers, and resources at your fingertips, you might have to start getting out of your own way and gasp actually making progress.
Too Many Great Ideas
Suddenly, you’ll have so many actionable tips and ideas for your career that your to-do list might start looking like a novella.
Risk of Falling in Love... with Your Future Self
Brace yourself for the dangerous confidence boost that comes with knowing what you’re doing. It’s kind of addictive!
Still unsure? Find out if Musicpreneur 101 is right for you...
1. Are you ready to take focused steps to achieve your music career goals?
2. Are you eager to receive actionable feedback to help you grow as a musician?
3. Do you believe personalized coaching could help you reach your full potential faster?
4. Do you want expert guidance to tackle your biggest challenges in the music business?
5. Would you benefit from a community of like-minded artists to support and motivate you?
If you answered yes to 2 or more of these questions then we are the right fit. This means you are also
a musician on a mission. Let's build your strategy.
Meet Big Lou
Musician &
Music Business Coach
Big Lou's journey as a musician has been full of exciting highs and challenging lows. In his pursuit, he hopes to inspire himself and others to hit their music business goals with grace.
He began captivating audiences in 2021 and has had some amazing moments.
Here are a few of his highlights from the last 24 months:
- Dancer in an award-winning music video at the Chatham International Film Festival in Oct. 2024.
- Created & hosted Showcase Sundaze where we've curated 9 shows including over 30 musicians.
- In May 2024, he was interviewed by the Hispanic Canadian Heritage Council for a documentary that was released in Oct. 2024.
- Produced an event including 3 other musicians and 45 dancers at a local club where they had 120 attendees in May 2024
- Nominated in London, ON in the Forest City London Music Awards for Best Hip Hop Artist in Apr2024
- Released their 2nd collaborative music album as a non-profit organization which contributed to creating a 'Latin' category at the FCLMAs in Dec. 2023
- Performed in Toronto with the Music Solutions Company: Breaking Sound in Aug. 2023
- Attended Canada's Music Incubator in Spring 2023
- Recipient of Best Hip Hop/RnB Artist in the Essence & Culture Awards in London, ON in Feb. 2023
- Performed at the London Music Hall for the first time in Nov. 2022
"Big Lou's music is a source of motivation, he is highly charismatic, and his live shows take it to another level. His stage presence, along with the DJs and dancers, is simply mesmerizing." - Dario Novoa (Simple Reflections)
“Big Lou's music and live shows are a breath of fresh air in the hip-hop world. The combination of high-energy, inspirational lyrics, and captivating performances is awe-inspiring.” - Jose (Catholic School Board)
10 Skills Every Emerging Musician Needs To Have For A Successful Career. This is a practical guide designed to help aspiring musicians navigate the complexities of the music industry. Each section provides clear explanations, engaging anecdotes, and actionable tips for skills development. Don't find it valuable? Get your money back.
1-on-1 Deep Dive
Address any pressing issues affecting your music business like music promotion, finding gigs, royalties, branding, and more with Lou.
If you're still unsure, let's book a FREE DISCOVERY CALL. We'll talk about your goals and budget to see if I can support you. We need to understand each other and see if we're a good fit. I want to make sure this call is valuable for you, so don't hesitate to share anything on your mind.
Welcome to the Musicpreneur 101 Facebook Group, where musicians on a mission come together to grow their music careers and business skills! This group is dedicated to artists who want to master the business side of music, build sustainable careers, and connect with a community of like-minded creatives.
DON'T MISS OUT ON WEEKLY TIPS
Built with systeme.io